Do you own a great business that gives you all the success, freedom, and happiness you desire?

If the answer is no, we can help you get more out of your business than you ever thought possible. We've done it for hundreds of others. We think we could do it for you, too. At the very least, we’re offering you a way to find out without risking a penny.

We’re Rick McCulloch and David Shiang. We build businesses for a living, spending most of our time with high-level clients looking to make quantum leaps. We can show you proven pathways to levels of business excellence, prosperous growth and limitless possibility that’s totally different from the advice of most “gurus.” Our clients have included Microsoft, Dell, The Jay Abraham Group, and many others – start-ups and established companies alike – many of whom you will recognize. Bill Gates once publicly cited a project David managed as instrumental to the success of a multi-billion-dollar Microsoft line of business.

But enough about us. This is about you.

If your business isn’t giving you the results you’re looking for, we can help. All you need to do is schedule our risk-free Strategic Marketing Assessment and Action Plan Engagement. We’ll get on a Zoom call, discuss your goals, and find out what’s working and not working in your business. We’ll give you actionable steps you can implement immediately to boost sales and profits. And we won’t overload you with more work and activities. Instead, we’ll show you how to do less and make more. As experts in applying the 80/20 Principle that behemoths like Google and Facebook use to grow exponentially, we know how to leverage business assets, simplify processes, and focus on the activities that yield maximum results.  


To get started, click the link below to schedule a one-hour Strategic Marketing Assessment and Action Plan session. The investment is normaly USD 997. 

Here's what you'll get:

  • We will send you a structured questionnaire about your business before the call. This will give all of us a common understanding of the issues you are facing.

  • We will analyze your website beforehand so we can provide live feedback on the call.

  • During the call, we’ll give you recommendations you can implement immediately for breakthrough growth.

  • We’ll send you a brief summary of the call within 2 business days that includes specific recommended action items. These will be tailored to your business, taking into account where you are, where you want to be, and the resources at your disposal. We’ll also send you a recording of the call.

  • We’ll point you to strategic and marketing resources that you can profit from over a lifetime. Many are little-known and hard-to-find. (One is a book that was selling for USD 900 when it was out-of-print.)


    Our Risk-Free Guarantee

    If you are not delighted with our help, you can request a refund before the call ends. We have helped clients of all sizes in dozens of industries and are confident we can find you overlooked opportunities. We want you to be satisfied.


    No-shows and those who cancel within 24 hours of their scheduled appointment will not receive a refund. We take your business very seriously and will be preparing in advance of the call. We value your commitment and expect that you will value ours in return.

    Your Investment is not USD$997

    For a Limited Your Investment is

    Only USD$897

      Click the link below to book your Action Plan Marketing Makeover Strategy Session.

      About Us

      Rick McCulloh

      Rick McCulloch is an author, copywriter, and speaker and the CEO and founder of wiiFM Sales and Marketing, helping entrepreneurs accelerate their business. He has worked with multinational companies such as Imperial Oil, Mannix Corporation, and local companies helping them grow their business. He has various related degrees and certifications. He has studied marketing and business masters, such as Brian Tracy, Jay Abraham, Meir Ezra, JT Foxx, Perry Marshall, and Gary Bencivenga.


      David Shiang

      David Shiang is the Managing Director of wiiFM Sales and Marketing, specializing in helping clients make quantum leaps in their businesses and personal lives. He has degrees from MIT and the Kellogg Graduate School at Northwestern University and was a Danforth Fellow in the English PhD program at UC Berkeley. He began teaching marketing in 1989 and has worked with clients such as The Jay Abraham Group, DuPont, Microsoft, IBM, Dell, and HP. He is the author of six books on subjects ranging from Einstein and quantum theory to Jim Morrison and The Doors.




      “I learned a hell of a lot from David, and he was always a joy to deal with. I still use many of the principles and tactics I learned from David. I am lucky to have met him and to have benefited from his vast expertise.”
      ~ Jon Buchan, Charm Offensive


      “IDC’s report [managed by David Shiang] was instrumental in rescuing a multibillion-dollar line of business for Microsoft.”
      ~ Bill Gates, Microsoft


      “David has a firm grasp of what’s required from a service provider – he can determine a client’s need, articulate their requirements, and execute a solution.” 
      ~ Maire Kushner, Principal at


      “Made us look really hard at the way we do things and were able to identify the problem we had and fix it within minutes.”
      ~Jim Linnell, President, EcoPower Industries Inc.


      “our sales and activities increased by 20%.
      ~ Amador Guillergan, President, ELITE CUISINE



      For breakthrough growth, schedule your Risk-Free Action Plan Session Now.

      Breakthrough Books